Media & Podcast training

  

Learning The Media Space 

In a vibrant gathering of aspiring voices and seasoned storytellers the media and podcast training session unfolded as a tapestry of journeys wisdom and encouragement. The speakers each with a unique path into the media space shared how they carved their way forward using tools of communication creativity and resilience. Their stories were not just about fame or visibility but about purpose and perseverance about finding meaning in the message and power in the platform. The room pulsed with energy as participants listened to tales of humble beginnings and bold leaps. One speaker spoke of starting with a borrowed microphone and a dream another of turning a community WhatsApp group into a thriving podcast. What united them was not the equipment or the budget but the belief that media could be a bridge a mirror and a megaphone. They emphasized that media is not just for the elite it is for anyone with a story and the courage to tell it. Further, opened doors to practical knowledge on how to earn through media.

Concepts like color space were introduced not just as technical jargon but as tools to enhance visual storytelling and attract engagement. Participants learned how to monetize content through strategic branding partnerships and audience growth. The idea was not just to speak but to speak with impact and intention. A highlight of the session was the deep dive into digital strategy. Becoming a successful digital strategist requires more than posting online it demands understanding your audience crafting compelling campaigns and staying ahead of trends. The speakers shared the 3Cs of marketing clarity consistency and creativity. These pillars guide not only what you say but how you say it and to whom. Marketing tips ranged from knowing your niche to using analytics to refine your message and choosing platforms that align with your goals.

Future trends and innovations.

 How technological changes have taken over in PR industry is so shocking!

Reference

We are heading to fourth industrial revolution if you are not aware. This means that soon everything will be done by robots of which each and every one in PR industry should try to meet halfway with magnificent skills. Protect your job, you do not need to visit a nearby traditional healer for lucky herbs but with your skills you can create a huge difference and be saved from daily changes that are shaking the world of PR like an earthquake. It is really distressing and threatening the jobs of PR professionals and the society knowing that every day you will wake up and discover a new way of doing things. Uwe (2020) explains that future trends and innovations are simply the technological changes that might take control in the world in the next coming years. These are basically new ideas, methods and ways of doing things.

These changes that are taking place on a daily basis have a massive power to affect thousands of organizations in a very bad way. They include artificial intelligence (Al) which is the use of robots to do technological activities that can be done by people (Ian (2024). It further provides computer program the power to think and learn on its own such as ChatGPT which are used the most in PR industry as they assist with communicating effectively and efficiently.  Followed by personalized digital platforms that can be used to pass the messages to the public in a clear and concise way with no mistakes without PRP's having to draft the message. Moreover, the use of social media platforms that lead to misinformation is increasing daily as it is the only easiest way of sharing current news. According to Nabeel (2023) the rise in the number of influencers that plays a significant role in advertising for public relations organizations products and services on social media can be a threat in PR industry. This really calls for PRP's to be open minded, develop new impactful skills that can make any organization a better place.

Advantages of future trends and innovations in PR industry

Artificial intelligence (AI)Artificial intelligence (AI)

Though technological changes can be seemed like the changes that can cause problems only, but they can be of benefit. The artificial intelligence can assist PRP's to avoid making mistakes when drafting certain press releases or reports as they can use it for grammar errors. It can also assist them in getting fast responses to keep the work going and with choosing the best strategy and the right audiences to deal with a certain issue. Nabeel, (2023) proposes that they can further improve the organization's performance as no employee will have issues when sending the message to the public. There will be personalized digital platforms that will ensure that publics receives a clear message with a clear vision that will draw the audience's attention. The use of social media platforms will increase the number of stakeholders in PR industry which is a good thing also makes communication much easier.  


Challenges posed by these technological changes in PR industry

Social media trends

Innovations in PR industry.

Whether or not it is believed that all of these changes are making employees lazy especially the robots' presence as they will rely on them to do the work on the last minutes.  According to KAMILA, (2023) soon PRPs might lose their jobs as there will be machines all over the world to do the work that they can do, due to their smartest ability which can make the tasks easier. If social media platforms are consumed in this way, people will end up not knowing what to believe due to the much information received as there is competition everywhere (HANSON, K. (2023).  Therefore, it will be very vital for PRPs to overcome these challenges by coming up with different strategies to adapt to these changes. They should be able to cope and move with the trends, do not allow to be left behind also ensure that they keep in mind people's needs. They should also prepare early for these types of changes so that they can be able to survive in future and prevent theft because their jobs will be gone if they do not meet revolution halfway.

Social media Influence

 
Exposing the good side and the dark side of social media

Social media and its effects on society 

According to Brian, (2010) social media influence is basically the things that have the power to affect peoples' opinions or how they live their lives. We are all aware of the changes that social media has brought both in the society and PR industries. Thus, it has further created a massive impact in peoples' lives both in a positive and negative way. However, these impacts do not fully determine the future of PRP's because they can still survive, they can still overcome the challenges, but the question is how? Today you are going to find out, let's dive in and read.

           The benefits of using social media 

Benefits of using social media 
One of the benefits of using social media as a public relations practitioner is that it assists you in informing the public and sharing information quickly about current events. According to Graham and Dutton (2014) it can further be a great strategy to connect with different stakeholders through social media platforms like Facebook, twitter and many more to share information and communicate with the public. It also plays a significant role in increasing the number of audiences and ensure that the feedback of publics and opinions are received very quickly also be monitored (Nchabeleng, MCJ and CA Bischoff, 2017).  Moreover, help public relations to build relationships between an organization and its publics. It has to be remembered that during crisis social media really does a difference by spreading the information immediately to protect an organization in crisis.

   Disadvantages of using social media

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Disadvantages of using social media on public relations.

Whether or not it is believed that lack of knowledge when it comes to using technology as a PRP can affect an organization in a very bad way. Gavin, (2021) proposes that majority of organizations finds it hard to adapt with the new ways of communication or technology. On the other hand, Ridder, (2021) argues that it normally happens that most of the time the publics believe false information that may keep popping up in their news feed on social media claiming that it is from trusted sources. This can affect the public relations practitioner's reputation in a very bad way because they can lose public support as they can fail to trust them again. The continuing changes in media or technology can put PRP's work at risk because they will soon be overwhelmed due to little knowledge they have when it comes to technology which can threaten their work (Journal of Business and Retail management Research (JBRMR), Vol no.12 (3) April 2018). This can further call for thousands of organizations to require skilled people only and that is how they can lose their careers. Therefore, it is very vital for PRP's to familiarize themselves with technology so that they won' be at risk of losing their jobs. PRP's also need to learn different strategies to cope with the changing ways of using media so that there won't find themselves in the middle of the competition. Further asks for assistance if they feel like they need to improve somewhere in their content to draw audience's attention so that even if change takes place their audience foundation is strong.